When Impossible Logistics Meet Uncompromising Design in West Hollywood

When Impossible Logistics Meet Uncompromising Design in West Hollywood

Situated at the intersection of La Cienega and Sunset Boulevard on LA’s iconic Sunset Strip, The Now makes an unmistakable architectural statement. The mixed-use development stands as one of Layton’s most complex urban projects in Southern California, but it’s the work behind the project that steals the show.

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Situated at the intersection of La Cienega and Sunset Boulevard on LA’s iconic Sunset Strip, The Now makes an unmistakable architectural statement. The mixed-use development stands as one of Layton’s most complex urban projects in Southern California, but it’s the work behind the project that steals the show.