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Project Progress

The Now

Building at the
center of Sunset Strip.

The Now! sits at the iconic intersection of La Cienega and Sunset, where construction is currently underway. Layton is building a three-story, mixed-use office building, topped with green roof terraces and an LED projection billboard fitting for its energetic surroundings. Along with several sustainable components, the structure features three levels of below-grade parking complete with automotive elevators and passive ventilation.


Craig Bailey
Construction Manager

May 2023 Update

Since mid-April, we have completed all underground waterproofing activities and have poured the P3 deck slab. Installation of reinforcement for the P3 walls commenced the week of May 1 and we are in the process of shooting the shotcrete walls in the subterranean parking garage. In June, we will begin forming the deck for P2. We also plan to have our Layton Crane erected later this month. The site fencing continues to encroach on the pedestrian path on the south side of the site. For safety purposes, we ask pedestrians to go around and use signals to cross La Cienaga. Until final completion, the design team and ownership will continue to work with the city of West Hollywood as we continue with on-site and off-site work. We are committed to being good neighbors in this great community and will do our best to eliminate disruption to the flow of traffic on Sunset Blvd.

Health and Safety Notice

The health and safety of our employees, clients, vendors, and suppliers remain our number one priority. As the coronavirus (COVID-19) outbreak continues, we are providing guidance on managing job sites to protect each other and prepare for potential outcomes.

Site Logistics